PR Account Manager – Fixed Term Maternity Contract

Location:Guildford
Salary:£33k
Type:Contract
Sector:PR & Marketing

 

Our client is based in Guildford and have an exciting full or part-time, fixed-term maternity leave contract opportunity, initially for 10 months, with the possibility of extension.

You will need several years’ experience of managing PR programmes, in an agency environment. Responsible for driving client accounts on a day-to-day basis, you’ll execute the strategies and activities detailed by the account director, ensuring that programmes and objectives are adhered to and that client accounts are well organised.

Due to arrangements under COVID-19, you will work partly from home and partly from our socially distanced office in central Guildford, Surrey, once government guidelines allow. The position is full or part-time, with a minimum of 30 hours per week. The hours will be split across five working days. There may be some flexibility about the precise hours worked each day, but it is preferred for the successful candidate to work on each day of the business week.

 

  • You should be a capable and confident operator with the required media and communication skills.
  • Excellent writing skills
  • You will report to client directors/account directors and will delegate to and manage the work of account executives/senior account executives.
  • You will be responsible for playing the central role in the client team and taking full responsibility for the daily and weekly implementation of client programmes, managing client relationships and resolving any problems.
  • Delegating work as appropriate to junior staff members, motivating them and helping them to manage their workloads to ensure timely delivery.
  • Measuring results achieved for clients versus targets and KPIs, driving the preparation of results analyses, media coverage reports and activity reports.
  • Having the ability to lead new business brainstorms and making a creative input into new business pitches.
  • Working with the account director to develop client PR strategies and plans
  • Possessing and developing useful and relevant business contacts.
  • Having a mature ability to brief designers, photographers, printers, etc. in a knowledgeable and precise manner, negotiating costs and managing quality control and deadlines.
  • Having a full understanding of financial controls on all accounts, including budgeting policies and procedures.
  • Having the ability to commission and analyse research, including surveys and focus

 

Role Purpose

  • Driving the media relations programme for clients as laid out in the programme of activity agreed with the account director.
  • Proactively seeking and identifying opportunities to ensure the maximum level of coverage is achieved for clients.
  • Possessing a complete understanding of how the media works in the areas in which clients operate – the opportunities available, means of building relationships with journalists (including in-person networking), etc.
  • Negotiating and overseeing promotional activity, such as sponsorships, competitions, sampling offers, etc. Social media and digital marketing
  • With the account director, advising clients on social media and Paid digital communications strategies.
  • Planning social media content schedules and coordinating activity across the client team.
  • Writing coherent, concise and factually accurate press releases, articles, briefing documents, press kits, emails, tweets and other materials that require only exceptional amendments by senior colleagues and clients.
  • Drafting new business proposals, reports, speeches and presentations under direction by the account director.
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