Digital Account Director

Location:Guildford, Surrey
Salary:Up to £45000 per annum - depending on experience

Our client based in the outskirts of Guildford is looking for an Account Director to join their supportive and friendly team. The Account Director plays a key role in their company, determining the strategic direction of the company and focusing on executing the strategy to achieve them.


  • Work with the Digital Team to provide direction, strategic input and oversight on all digital campaigns across organic and paid social, influencer marketing, digital PR and content marketing.
  • Build relationships with senior management and influence decision making. Lead team in meetings and presentations.
  • Drive digital communications strategy for clients. Write briefs and instigate debate
  • Offer excellent end to end client service, from objective setting, campaign set up, delivery and regular reporting
  • Work with Director of Digital to define best practice and automated processes across the team to deliver optimum servicing and performance to clients.
  • Use digital tools to plan and analyse brands and activity to optimise performance
  • Position yourself as a digital expert internally and externally across a range of products and services
  • Be an expert on the clients’ business and have an excellent knowledge of their broader competitive market, wider digital industry and the impact these have on their communications strategy.
  • Support in new business activities including pitch preparation and presenting
  • Set client KPI’s and work to client budgets and forecasting

Internal People Management

  • Line manage Account Management team members, support their career development with mentoring and training
  • Work collaboratively with the Digital team, promoting partnership and team-ship
  • Participate in training programmes to improve your skill set and develop your potential, keep up to date with digital news and technologies digital news and technologies
  • Attend trade shows, client and agency events throughout the year, where appropriate.

Personal specification:

  • SEO, PPC, and email experience is a bonus.
  • At least 5+ years’ experience working within an agency
  • Excellent client facing and account management skills in a digital or social media role
  • Commercially minded and detail orientated with financials.
  • Experience of forecasting and reporting.
  • Creative but analytical – comfortable and confident handling data and reporting back to clients on campaign metrics
  • Excellent verbal, written, presentation, and interpersonal communication skills.
  • Excellent understanding of digital channels and how they complement wider communications
  • Strong analytical skills and be able to use a wide range of digital tools such as Google Analytics, Sprout or alternative scheduling and analytics tools.
  • Ability to manage own workload
  • Skilled at setting KPI’s and strategic goals and direction
  • Ability to work under pressure and ensure deadlines are met
  • Highly organised and accurate with strong attention to detail


  • Hybrid and flexible working available
  • Discretionary bonus based on overall performance
  • Life Assurance
  • Income Protection
  • Nursery benefit
  • Training Opportunities

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

Apply now

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    Would you like to discuss this role further?
    Speak to the 2i Team: 01483 414719
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