Digital Marketing Manager – 3 month contract

Salary:£40000 - £65000 per annum + pro rata

We have a wonderful opportunity for a Digital Marketing Manager, on contract for 3 months, with our prestigious client based in North London. The role involves identifying, creating and managing digital marketing campaigns. You will be responsible for generating content for blogs, website, paid adverts and managing any future website development projects.

Main Duties and Responsibilities

  • PPC account analysis and campaign execution
  • Evaluate the PPC account structure and highlight areas for optimisation / growth
  • Analyse and implement current campaign set-up optimisations. Including KW and phrase type strategy
  • Analysis and implementation of maximising PPC impact alongside ATL / TV other marketing campaigns
  • Create optimisations within the PPC account
  • Manage and write the ad copy and split test ads for maximum account impact
  • Improve & optimise quality score of account.
  • Identify and implement opportunities on demographics, device and location targeting.
  • Identify additional regional lead generation opportunities
  • Assess the impact of campaigns at various levels of the funnel from lead acquisition to implementation
  • Understanding of wider SEM space and opportunities including Facebook
  • Good content writing skills for content creation for SEO content, blogs and landing pages
  • Write keyword optimised content to support specific SEO/organic keyword gains
  • Organic link building outreach to assist with Google SEO
  • Trust signal development (Google reviews)
  • Local SEO optimisation
  • Liaise with Directors to accomplish various projects related to SEM, website functionality and SEO as and when needed
  • Assist with ad hoc projects related to SEO & SEM such as Google Reviews expansion
  • Assist with long term web projects such as online booking portal support
  • Flexibility to deal with ad hoc digital projects and a desire to learn / implement new digital techniques and strategies.

Qualifications & Experience

  • Bachelor’s (University) Degree – business, life sciences
  • CIM qualification or a Master’s degree is desirable
  • At least 6yrs digital marketing experience preferably within healthcare
  • Previous work with lead generation businesses
  • Excellent interpersonal skills
  • Communication skills are paramount, both in dealing with potential market drivers outside the organisation and with people at all levels within the organisation
  • Warm and genuine, honest, and passionate.
  • Strong interpersonal skills – the individual requires excellent communication skills (written & verbal) plus the ability to relate well to colleagues
  • Strategic – A strong strategy-based thinker who looks at the short and long-term impact of decisions made
  • High achiever – creative & seeks at all times to deliver the best in an agreed timeframe
  • Activator – A self-starter who can multi task & initiate new ideas and motivate others
  • Positive thinker – Through their communication & actions is able to convince and enthuse others
  • Focussed / Disciplined – Can be relied upon to get the job done
  • Is a team player – willing /able to share ideas, plans, responsibilities with others
  • Embody trust, integrity and ethics inside and outside the company
  • Change agent – ability to challenge the status quo and the ability to manage and deliver change
  • Result oriented – strong result orientation with a track record for delivering exceptional results

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

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    Would you like to discuss this role further?
    Speak to the 2i Team: 01483 414719
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