Digital Search Manager

Sector:PR & Marketing

Position Summary:

  • To manage the planning and execution of search marketing campaigns (organic and paid) across Google & Bing to deliver quality traffic website and calls to the sales team to drive business growth.

Essential Duties and Responsibilities:

  • Detailed understanding of direct and digital targets to implement a robust search strategy and to be accountable for performance to support business growth.
  • Provide accurate reporting and insight into the performance of the search marketing activity and make recommendations for future optimisations.
  • Implement a robust test and learn strategy for paid search campaigns and report these results back to the business, focusing on driving quality traffic at an efficient CPA.
  • Respond to tactical business need to increase awareness and drive quality traffic to the website and call centre.
  • Proactive management of the Paid Search and Organic Search agencies.
  • Management of link building campaigns from conception to delivery, managing the opportunity approval from the business, budget, amplification and reporting.
  • Work with the PR and Marketing team to ensure all link building campaigns are amplified across channels.
  • Work with the Brand team to ensure all search marketing campaigns are aligned to the brand strategy and positioning.
  • Management and implementation of technical SEO requirements as recommended by the Search Agencies including onsite UX and CRO.
  • Working with the copywriter to develop content for the website relevant to SEO optimisations.
  • Working in association with the eCommerce Manager to implement onsite content and UX updates and where appropriate with the Development Agency.
  • Manage the Search budget, raising POs, liaising with suppliers, ensuring accurate internal budget forecasting and timely payment of invoices.
  • Keep abreast of changes to the search landscape to identify new opportunities to increase our routes to market to drive the direct share of business and strategy.
  • Work with US counterparts to share knowledge and experiences for new test and learn strategies.
  • Other duties as deemed necessary to deliver the digital marketing strategy in line with agreed business targets.


  • Demonstrable experience working within digital marketing environment, preferably in Travel
  • Demonstrable experience in managing paid and organic search marketing campaigns
  • Google AdWords & Bing certification preferable
  • Highly analytical mind-set with strong problem-solving skills
  • Expert with MS Excel for producing reports
  • Experiences of utilising CRM and segmentation insights as part of a customer journey
  • Experience of using web analytic tools (preferably Adobe Omniture and Google Analytics) to analyse data and inform planning
  • Experience in managing and working with agencies.


  • A passion for all things Digital
  • Highly analytical and results focused
  • Highly organised and capable of juggling many tasks at once
  • Excellent self-motivation with a can do attitude.
  • Excellent organisation and planning skills.
  • Strong communication skills.
  • Flexible working hours and travel
  • Excellent attention to detail and accuracy
  • Strong interpersonal skills and confidence when dealing with internal and external partners

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

Apply now


Would you like to discuss this role further?
Speak to the 2i Team: 01483 414719

We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are happy to receive all cookies from this website. Close

Cookie Settings