Head of Sales – Godalming

Salary:£70,000 - £80,000 + commission and annual bonus 
Sector:Sales & Customer Services

Head of Sales – Godalming

£70,000 – £80,000 + commission and annual bonus 

An exciting opportunity has arisen to join an exciting company looking to build upon previous success. As Head of Sales you will have a strong background in leading Sales Teams, Solution selling and a proven track record of achieving or exceeding sales targets.

Leadership of the Sales Team

  • Providing sales leadership to increase sales revenue of largest accounts over the next two years with the sales and business development team of 5-6 staff.
  • Lead the sales team to deliver their targets, with revenues for existing and emerging technologies
  • Develop a proactive and forward-thinking sales team who can prioritise and manage a diverse product offering and take it to market
  • Decision-making responsibility for the Sales and Marketing budget to develop brand awareness, take advantage of emerging opportunities and deliver a strong ROI
  • Strategic input in weekly leadership meetings including presentation of Sales plans and performance updates.
  • Set the direction and coach the sales team to maximise their performance in line with the key business priorities
  • Developing the team’s sales abilities to drive new business

Sales Process Management

  • Establish and drive a successful process for the management of enquiries, through to conversion and handover for project delivery to Operations
  • Manage account teams to improve sales activities and foster an ethos of proactive account development and revenue uplift.
  • Define the sales product and service positioning and relevant target audiences
  • Continuously look for improvement opportunities and efficiencies in the pre and post- sales and reporting processes
  • Create an effective interface with the Head of Innovation who leads sales of emerging technologies.

KPI Management and Reporting

  • Taking ownership for delivery and reporting of results against key business priorities
  • Driving and coaching the team KPI program
  • Establishing sales reporting and performance review metrics
  • Observe the market, identify trends and monitor competitor activity 

Client Relationship Management

  • Develop a client engagement strategy
  • Create an account proposition which incentivises increased client’s sales and maximises revenues
  • Establish your credibility and build trusted relationships with prospective clients and partners
  • Nurture relationships at a senior level with current and potential, clients and networks
  • Drive client retention and referral activities such as seminars and workshops to increase brand awareness and loyalty.
  • Autonomy to network and develop client partnerships to increase client base and source new leads or ventures

Day to Day Sales Activities

  • Lead high profile sales pitches
  • Accompanying the sales team on client visits and presentations
  • Collaborate across teams in client satisfaction results and improvements
  • Source new business opportunities

The person we are looking for:

  • An action orientated, results minded individual
  • A creative thinker who can embed theory into practice
  • A confident and positive relationship builder
  • A collaborative colleague who takes ownership 


  • Knowledge of solution selling, experience in growing strategic accounts and possibly an understanding of events industry.
  • Leading teams and/or sales teams.
  • Setting and delivering sales strategy and targets, and a track record of growing top line and bottom line revenues
  • A proven track record of achieving targets and generating new business
  • Successful implementation of Sales and Enquiry Management processes
Apply now


Would you like to discuss this role further?
Speak to the 2i Team: 01483 414719

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