Senior Account Manager

Location:Guildford, Surrey
Salary:Up to £35000 per annum - depending on experience

We have a great opportunity for a Senior Account Manager to join our client based in the outskirts of Guildford. Our client requires a capable, confident and energetic Senior Account Manager able to demonstrate both strong media communications skills as well as expert client management ability. You will take an active role in developing and winning new business, from the initial approach and research stage, through to development of strategic plans and creative proposals, and leading pitch teams as and when required.


  • Demonstrate a good understanding of the client’s business, industry and competitive market and contribute strategic understanding of all aspects of an integrated communications strategy
  • Contribute to the design of the communications strategy and demonstrate a strong understanding of the objectives and requirements
  • Execute the day-to-day communications strategy, managing up to the Account Director and overseeing junior staff
  • Run and manage the client activity calendar or planner.
  • Keep abreast of external issues and events and regularly review impact on programme and client objectives.
  • Lead meetings, ensure that preparation for the meeting is well organised and that Account Director or senior company member are fully briefed on meeting contents, prepare all meeting materials,
  • Run account-handling teams in a structured manner
  • Ensure ownership and responsibility for projects for all members of the team
  • Maintain regular proactive contact with the client by phone and email.
  • Drive the media relations programme for all clients as laid out in the PR or activity plan. Know the relevant journalists and cultivate relationships with them.
  • Oversee programmes of media promotional activity, such as competitions and reader offers, etc.
  • Plan and manage the organisation of events ranging from workshops, photocalls, press conferences, openings, training days etc. on behalf of clients.
  • Understand and advise on media handling including interview briefings, developing Q&A’s, exclusives, embargoes and crisis communications.
  • Write coherent and factually accurate press releases
  • Draft feature copy for trade, consumer, corporate and business publications for clients
  • Cultivate opportunities rather than simply react to requests.
  • Maintain a focus and awareness of account profitability, working with your Account Director
  • New business research as part of the company’s new business strategy
  • Build your own network of referrers and contacts where possible to help develop new business streams
  • Participate proactively in all pitch processes, support on research, pitch strategy and development
  • Take an active role in coaching any junior staff and providing motivation and leadership.

Personal Specificiation:

  • Four year’s PR or relevant experience
  • Degree level English
  • Excellent proven communications skills – both written and verbal
  • Attention to detail
  • In-depth knowledge of PR industry processes and practices
  • Advanced media pitching (nationals and broadcast)
  • Established media relationships
  • Presentation and pitch presenting skills, able to preparing proposals
  • Ability to work as part of a team
  • Ability to manage own workload and delegate effectively
  • Ability to work under pressure and ensure deadlines are met,
  • Knowledge of Microsoft Office


  • Hybrid and flexible working available
  • Discretionary bonus based on overall performance
  • Life Assurance
  • Income Protection
  • Nursery benefit
  • Training Opportunities


If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

Apply now

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    Would you like to discuss this role further?
    Speak to the 2i Team: 01483 414719
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