SEO & Content Strategist

Location:Guildford, Surrey
Salary:£45000 - £50000 per annum

Job Overview

To manage and execute implementation Group SEO strategy. This role is also responsible for reviewing and analysing Group sites for optimisation and improvement purposes, working closely with Group Head of eCommerce & eCommerce Manager the successful candidate will build and manage a product portfolio and drive overall key online strategies.

Main Duties and Responsibilities

  • To develop technical and onsite SEO strategies to support project goals.
  • SEO editing and content optimisation.
  • Content strategies focused on earning organic search traffic.
  • Content calendars as appropriate.
  • Presentations on research findings, recommends and strategy deliverables.
  • Keep up to date with SEO, search engine, social media and internet marketing industry trends and development.
  • Conduct website evaluations for technical SEO, including metadata analysis, link analysis, site error assessments, site speed, mobile friendliness, etc and implement actions where appropriate.
  • Implement and administer search engine programs such as XML, sitemaps, and webmaster tools.
  • Execute website evaluations for existing traffic sources, highlighting organic traffic and resulting site engagement through that channel.
  • Review and conduct content audits.
  • Complete and review competitor research and comparative link and keyword analysis.
  • Provide recommendations regarding site conversion, calls to action, and usability as appropriate.
  • Support the evolution of website evaluation, SEO auditing and content marketing.
  • Oversee site architecture recommendations.
  • Be accountable for visual representation of site, blog architecture, and/or page relationships as appropriate using mind mapping and/or spreadsheets.
  • Conduct, organise and/or review thorough keyword research using industry tools with an objective to optimise existing content and uncover new opportunities.
  • Create keyword matrices when appropriate.
  • Develop/implement a link building strategy as needed.
  • Develop content marketing strategies that focus on creating and distributing content focused on target audience to achieve our goals such as target audience research and development
  • Channel distribution strategy including email, social media, and influencer/partner marketing as appropriate.
  • Content topic research and planning.
  • Ensure all graphic and written campaigns assets work together to support our goals and the campaigns success.
  • Co-ordinate the implementation of content marketing and campaigns and support team members contributing to campaign execution.
  • Analyse the results of SEO strategies and content marketing using Google Analytics, Google Search Console and appropriate industry tools.
  • Monitor, evaluate and report on search results and search performance across the major search channels to improve rankings.
  • Set up and manage goals and tracking within analytics.
  • Track organic keyword ranking.
  • Report campaign and strategy results to the ecommerce team and management on project development, timelines, and results.
  • Responsible for the management of product catalogue on websites, including management of third-party software/tools relating to product catalogue.
  • Conduct, organise and manage product/category reviews to optimise existing best sellers as well as uncovering new opportunities.
  • In collaboration with eCommerce Manager, liaise with the Social Media Manager to develop communication and product/content strategies for various platforms.



  • Proven SEO/Content Management experience
  • Relevant academic qualifications or QBE
  • Experience of working with popular keyword tools such as SEM Rush, Moz, Google, Word Tracker and Keyword Discovery
  • Experienced in working with CMS and building/administering content within multiple CMS environments
  • Competent in using a range of analytical tools including Google Analytics and relevant industry tools
  • A high level of proficiency in using the Microsoft Office Suite
  • A creative mind, with an eye for detail
  • Have a commercial mindset
  • A good problem solver with a positive, can-do attitude
  • Self-motivated and able to work independently
  • A clear and effective communicator
  • Very well organised and able to prioritise tasks efficiently

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    Speak to the 2i Team: 01483 414719
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