Sales Manager

An exciting opportunity has arisen for an experienced Sales Manager to join a fast-growing international events business delivering large-scale B2B exhibitions and conferences across global markets.

This role sits within a highly commercial events team focused on sectors shaping the future of global industry. You will play a key role in driving revenue growth, selling exhibition space, sponsorship packages and strategic partnership opportunities to leading organisations.

Company Benefits:

• Competitive base salary £35,000 – £45,000
• 25 days annual holiday plus an extra 2 weeks over Christmas and New Year
• Attractive commission structure
• Company events
• Opportunity to work on international events with global clients

Key Responsibilities:

Sales Strategy & Market Growth

• Support the Head of Events in executing the wider sales strategy
• Identify new revenue streams, market opportunities and growth areas
• Monitor competitor activity and industry trends to inform sales planning

Revenue Generation

• Achieve and exceed individual sales targets
• Sell exhibition stand space, sponsorship packages and partnership opportunities
• Drive new exhibitor acquisition while retaining existing clients
• Identify and maximise upselling opportunities across the portfolio
• Develop tailored commercial proposals for key clients

Pipeline & Performance Management

• Maintain accurate pipeline forecasting and CRM records
• Track sales performance against targets and KPIs
• Identify potential risks to revenue delivery and implement corrective actions
• Ensure compliance with internal sales processes and reporting standards

Client Relationship Management

• Build long-term relationships with exhibitors, sponsors and strategic partners
• Act as a trusted advisor to clients, identifying opportunities to grow their presence at events

Market Development

• Prospect new business opportunities across target markets
• Identify and engage key decision-makers within target organisations
• Attend industry and competitor events to generate leads and market intelligence
• Prepare proposals, negotiate commercial terms and secure signed contracts

Experience and Skills Requirements

• Direct experience in B2B event sales, 2–4 years (preferably exhibitions and sponsorship)
• Strong track record of hitting or exceeding targets in a similar environment
• Able to manage longer, consultative sales cycles with multiple stakeholders
• Comfortable building new business as well as developing existing accounts
• Ideally has worked internationally or on events with a global client base
• Proactive, commercially minded and a self-starter who is happy to take ownership and drive results
• Collaborative team player with strong communication skills, resilience and a positive attitude under pressure
• Confident negotiation and closing skills
• Experience using CRM systems and pipeline management tools
• Excellent presentation and proposal writing abilities
• Professional, credible and confident when dealing with senior stakeholders

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.